You have obtained an interview -- congratulations! You feel prepared to discuss your strengths, your accomplishments, your willingness to work hard and learn quickly, and your ability to fit seamlessly into the employer's needs. But... you don't know anything about the employer. You may not even be sure what kind of industry they are in. Do some quick homework before your interview and you may glean a basic understanding of their business that can set you apart from other candidates.

In the "old days" you would have needed to visit a library to try to find the employer in a Business Directory or Manufacturers' Guide. Now you can use the Internet to investigate. If you are lucky, and find that they have their own website, explore it completely, like a search engine spider, page by page and link by link. It will provide you with genuine insight into their organization, their accomplishments, and their values. Try to identify what kind of problems and challenges they may be facing which you could address in an interview. If the company does not have a website, Google them and see if they show up on another site.

If you know their product or service (if you don't, anonymously call the receptionist and just ask what the company does) search for their name within similar sites. If you cannot find the company anywhere, or can't find any helpful details, look at the industry they are in and see what is currently a hot topic and what predictions for future change are being discussed.

All such information will be immensely valuable in your interview either to demonstrate your ability to solve problems or, at the very least, allow you to ask intelligent, pertinent questions.

Virginia Bola, PsyD

Dr. Virginia Bola is a Licensed Clinical Psychologist, a vocational expert, a social commentator and a self-admitted diet fanatic. After 20 years of owning a vocational rehabilitation company, she is now Manager of Clinical Operations for a major MBHO.

She has authored numerous articles on the psychology of weight control, the emotional correlates of unemployment and job search, social issues, politics, and the graying of America.

Her latest book, completed in June, 2005,is Diet With An Attitude: A Weight Loss Workbook, an interactive manual providing the reader with personal guidance and encouragement in the battle to lose weight. It takes an irreverent approach to dieting while providing innovative and therapeutic exercises for self-exploration, confidence-building and emotional self-support.

Her earlier book, The Wolf At The Door: An Unemployment Survival Manual, provides unemployed workers with therapeutic exercises, self-exploration, and confidence-building worksheets combined with specific, step-by-step techniques for finding work.