You've seen it action for as long as you can remember .
Sometimes your in awe in what you see other times your simply bored with it and decide to focus on something else .
You've been getting marketing lessons even before you decided to start your own business .
But because you expect it to be there regardless and it's as common now as the air you breathe you may or may not have picked up on some of these valuable lessons .
Be warned...this style of marketing , credibility building , online link building and branding may not be for every one at this time but do add it to your long term to do list for your business plans .
I promise you it will be well worth it and it will do wonders for your bottom line .
So just what is this over looked gold mine ?
It's called reporting , the box I'm talking about is your
television and you know where to go when you want the latest news .
Quick brand test...
When you want to watch the news what channel do you turn to ?
Yup , they've done a good job at branding and earning the
amount of trust you've given them .
Think about it , do you have the time to go all the places and get this news first hand for yourself ?
Do have the money to spend to go to far away places to get the cross country and over seas news you receive ?
Guess what , your not the only one .
In your niche market are their offline events that others want to go to but can't afford to go or simply dont have the time ?
How many of those people do you think would love to hear your report...to hear what all they had to miss this time ?
Some of these same people will buy from you , link to you, tell others about you .
This is a great way to enhance your natural search engine
marketing efforts and boost your over all credibility level .
So...when ever you get the chance start going to offline events and be the trusted reporter your target market turn to with out having to think twice where to go to when they want their fill .
Your content will start showing up all over the net therefore increasing your link popularity , dont forget ezine owners who will email your content to there list and word of mouth buzz spreading through out different forums .
When you go to these events dont forget to take some pictures with some of the main keynote speakers . This will do wonders for your credibility as well . |
