We all hear about secret tools, tips, techniques and strategies for turning underperforming online businesses into amazingly profitable, automated income machines. Truth is, unless you understand the nerve center that governs buying behavior within your market, you are wasting time and dollars. What is nerve center of your infoproduct marketing business? Why does one information product marketer turn a technique into pure gold, while another can only generate a trickle of interest? Engaging your market is the key to mining wealth from your market. Great sales people engage their clients through relationship building, networking and persuasion techniques. Great direct mail entrepreneurs engage their clients through story telling, lots of copy and later - infomercials The greatest online marketers first engaged their clients through email via newsletters and sales letters, but now rely on tools that are built to build momentum around their information. ARE YOU A PLAYER? Your visitors end up at your site in two ways: 1. They come looking for information to help solve a problem 2. They arrive via a recommendation or distant link where they become intrigued or discard your website, and never return. One thing is for sure, the majority of your visitors will not buy on their first visit to your site. In some cases, it takes an average of 3 visits before the majority of your buyers click the order button, still many others buy after 3 visits, some taking months to make up their minds. In the time they take evaluating your products and services, they are looking to see what kind of information you provide, what experience is behind your information - they want to know if you are a player! GET YOUR MARKET INVOLVED Have you noticed that the most successful information product launches in the last 12-months have used one commen technique? What is the goal of this technique - to get their market engaged. You've no doubt heard a great deal about the Product Launch Formula - and perhaps are even getting a little steamed seeing repetitive launch after launch. A consistent pattern across any successful marketing initiative is to engage your market - get them involved, participating in the launch. WAYS TO GET YOUR MARKET INVOLVED 1. Blog. If you haven't noticed - top marketers such as John Reese, Mike Filsaime, and even Marlon Sanders (who typically sets the trends not follow them) are using blogs as a vehicle to provide opnions and engage their readers through comments. It works! It works! It works! Blogs generate traffic, they give you an opportunity to share your personality with your readers AND they convert visitors into buyers. 2. Teleseminars. If you haven't done one yet, then organizing a teleseminar to discuss a new system, technique, case study or even interviewing one of your customers or another expert is a great way to engage your visitors increasing your image. Having a blog or forum to draw listeners back into before and after your teleseminar is a great technique to use as well. 3. Videos. Creating videos using an application like Camtasia can be a great way to engage your visitors as well. Instead of a drab tutorial though, your goal must be to demonstrate the application of a tool, strategy, technique or system - and in many cases, offer up questions, opinions and ideas that are specifically designed to instigate discussion following your video. The impact of such techniques can be incredible and unstoppable. Alternative methods include special reports, audio files, podcasts and even ebooks that you release to your market. You may have tried these techniques in the past with limited success, the important difference here is that you release your viral product with the express intent of driving traffic back to your blog or forum where visitors can comment building momentum around your website. Copyright 2006 Jeff Smith |
