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Index Page –› Computers & Software –› Online Marketing
 

Internet Marketing for Small Business

 

One of the coolest things about marketing in the 2000's is that even the tiniest of businesses can compete for business internationally.

A level playing field

The Internet has leveled the playing field in a manner of speaking. Because all businesses, regardless of their size or location, have the same opportunity to create a web presence and market online.

Easy on your budget

And, because it doesn't take a huge budget it's a great marketing strategy for small business owners and solo-professionals with very little to spend on marketing.

In fact, it's one of the most effective and economical marketing strategies you can use.

Are you making the most of the Internet to market your business?

Here are 10 easy ways to market your services online and generate tons of new clients for your business.

(1) Create a website

(2) Optimize that website for your keywords

(3) Publish an ezine or e-newsletter

(4) Write and post articles on article directories

(5) Use pay-per-click advertising, like Google Adwords

(6) Use autoresponders

(7) Publish an e-course or special report

(8) Create and sell information products

(9) Create a blog

(10) Start podcasting

You don't have to do all 10

If you can add even a couple of these strategies to your marketing plan you could immediately start generating more clients for your business, for a whole lot less than you might think.

Because Internet marketing is not only a very cost-effective way to market your business, it also yields immediate results. So you'll know right away if it's working or not. That alone can save you a bundle.

Low maintenance marketing

And the best part is, once you get things up and running, it takes very little maintenance and it begins to take on a life of its own. Pretty soon your little business has a great big web presence.

Perhaps you have a website but that's the extent of your presence online. If that's the case I encourage you to learn more about some of these other online marketing avenues and start using them to grow your business.

(C) Copyright 2006 Debbie LaChusa

Want to use this article in your ezine or web site? You can as long as you include the following copy with it: Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-step Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com

Author: Debbie LaChusa
 
Author Bio:

Debbie LaChusa

Debbie LaChusa is a marketing veteran with 20 years in the business. After 13 years in the advertising and marketing agency business, Debbie founded DLC Marketing, Inc., a marketing consulting and coaching business. Her goal? To give entrepreneurs and small business owners affordable access to the same high-level strategic marketing and advertising expertise that typically only large companies with big budgets can afford.

Debbie's commitment to making marketing expertise accessible to small business also led her to pursue speaking engagements and teaching. She has spoken at meetings and conventions across the United States and in Canada. She also is on the faculty of Wellcoaches Corporation, where she teaches wellness coach trainees around the world how to successfully market their new coaching practices.

Debbie has written and self-published two marketing workbooks, "A Step-by-Step Marketing Guide" and "A Step-by-Step Marketing Guide for Your Fitness Business" which have sold copies worldwide. Her advice is also featured in Entrepreneur Magazine's "How to Start a Personal Training Business," part of the magazine's Business Start-Up Series. And she is a contributor to the San Diego Business Journal.

Debbie created The 10stepmarketingā„¢ System to provide small business owners, coaches, consultants and other independent professionals with all the tools they need to market themselves.

This simple, step-by-step system, features an easy-to-use question-and-answer format that walks business owners through every step they need to take to develop and implement their own marketing plan designed to achieve the success they desire and deserve.

On a more personal note, Debbie LaChusa is a fraternal twin. In 2004 she launched Twin Connections, a web site that celebrates the unique and mysterious bond shared by twins. She collects twin stories and hopes to compile them into a book.

 
 
 

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