Local Context Analysis (LCA) and Search Engines Optimimization (SEO)
By Jose Nu?ez
There is an excellent query expansion technique called Local Context Analysis and it is based on the use of expansion concepts, which are noun phrases (group of nouns with of one, two or three adjacent nouns). Concepts are extracted and ranked by their co-occurrence with terms in top ranked documents. Then the highest ranked ones are used for query expansion. Why Nouns? Because research suggests they provide more possibilities for expanding queries than other type of terms, and they also are more informative.
But there is a downside. Analysis of a certain block of words without transition margins can affect the presentation and flow of semantics. So, some prefer to use semantic segmentation techniques. According to semantic structure and flow, and based on document punctuation, it involves partitioning a document into topics or sub-topics.
An alternative to the previous structures could be the use of a pre-qualified list of terms, or keyword list. Terms are typically qualified by popularity, most frequently searched terms, most frequently clicked terms, search logs or similar metrics. It is widely used, and it can be an excellent tool for finding terms.
Author: Jose Nu?ez
Author Bio:
Jose Nu?ez is a SEO/SEM Specialist for Omniture He can be reached by email at jnunez@omniture.com More Web Analytics info at www.omniture.com/
