Copyright 2006 Karl Stadler
We all want them, some of us have them, but we all need them. This could easily be a verse in the internet marketers anthem.
The term squeeze pages or landing pages have been around for a while but its true value is only now being realized by most. It is not specifically aimed at affiliate marketers but its main purpose and most valued attributes are for the affiliate marketer.
Most affiliate marketers are faced with the dilemma of building subscriber lists to create more sales and ultimately a long term business. As an affiliate marketer you do not have access to the details of people who bought the products you are promoting, that is in the hands, or rather the hard drive, of the owner of the product.
It is a fact; sales are in a list of interested buyers. The key word here is interested.
When you know which people are interested in what type of product you have already won half the battle. Building these specific lists is the main benefit of using squeeze pages. Do not see your list as a group of people who are subscribing to some form of a newsletter, or other generic information. Just as you are selling different products as an affiliate, you should have different lists and different information for all of them.
Now if this seems to be a lot of work to you, it is, but if you want to make money you will unfortunately have to do some work.
If you create squeeze pages for every product you are selling, your subscribers will be targeted. This means that if you are promoting a product that has to do with keywords, all people subscribing through that squeeze page will be looking for easier and better ways of finding keywords.
The chances are very good that they will also have a keen interest in SEO products and products relating to adsense.
So you are able to easily nail down your different niches and the subscribers who are interested in very specific products.
One thing many marketers do, whether it is right or wrong, is the moment someone subscribes to their newsletter they blast them with ads in every single mail they send out. It feels like a sudden flurry of products thrown straight in your face with every email you receive. You judge if that works or not.
Although your subscribers have a keen interest in the products you are offering, they also subscribed to get information. That is what you told them when they subscribed to your newsletter. If all your newsletters are just sales pages disguised as informational emails, how long do you suppose they will be reading your emails for?
If you want to build a good client base you should first build a relationship with your subscribers. Once they feel they know you, and you know what you are talking about, will you be able to sell to them successfully and they would not mind buying from you. You go about doing this by sending out emails that gives valuable and useful information. Do not make any major sales pitches in your first emails, keep them simple and informative.
At the end of your emails ask for comments on what type of information your subscribers would like to receive. Collect and analyze all of the data and you will have a better understanding of what they really want.
Next step is to give them the information they requested through your newsletters. Then either create or find a good product that would fulfill that need and market that product to them.
It is not all about selling but is all about building relationships with your subscribers. Just like you do not like to be sold to with every email you receive, neither do they.
So create your squeeze pages and build relations with your subscribers, the money will follow. |
