If your business has a website, and you're getting visitors... you're likely wondering... "Why aren't we getting all those new customers we were counting on? Why aren't they buying?" Sound familiar? Well, here's the good news. First, you're not alone. Most small-to-medium size business websites aren't selling much of anything. They simply don't know how. Secondly, there IS a solution. I'm going share with you the most important secret about successful, money-making websites. Here's that secret... "In the text-driven world of the Internet, it is the WORDS - not stunning graphics or cool technology - that are the REAL key to successful online sales. This kind of 'editorial marketing' is the new model for the MOST successful websites on the Internet." That quote is from Maria Veloso. She is widely known as the leading expert in web copywriting, and the most widely acclaimed web copywriter in the world. No one knows more about websites that sell. Well-crafted, compelling, emotion-generating words are THE engine behind successful websites. It has been proven, over and over again, through websites that bring in thousands, hundreds-of-thousands, and even millions of dollars in sales. Why so many OTHER websites simply don't produce results. Too often, websites have been been built around technical capabilities. This usually led to the 'picture here, picture there... click here, click there' school of how to build a web site. Website developers, often technical wizards, sold business owners on the many ways to visually impress visitors, making 'copy' (compelling words) a secondary selling tool. The problem is, all that great technology by itself has very limited selling power. So what's different now...? In the last several years, a growing list of highly successful, 'copy-powered' websites have produced sales figures that FAR surpass that of technology-driven websites, especially for small to medium-sized businesses. Behind this success are highly skilled marketers, copywriters mostly, who have energized this approach with sometimes astonishing results. This craft is a combination of the art of sales-generating copywriting, and the science of quickly testing and validating results, with a speed never possible before the Internet. What they have proven is this; A well-written website, one with a single-minded purpose and techniques to match, will motivate prospects to take a specific action. That is what produces leads and sales. As you think about what you need to make your website finally deliver the business you expected, by now you realize that first, you must understand exactly what changes and improvements are needed. |
