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Index Page –› Business & Companies –› Small & Medium Enterprise
 

Design your Restaurant Website to Bring Customers Back!

 
Restaurant websites can be a powerful marketing tool that will help you develop regular customers if you design it properly.

The key is regular communication. By staying in front of your customer and giving them a reason to do business with you over and over again you can build loyalty.

How do you do that with your restaurant??s website?

An opt-in e-mail newsletter is the key. This will allow you to communicate regularly with your customers. First you want to give your customers a reason to receive your e-mails. Entice them with your best special or coupon when they sign-up online. Then it??s all about adding value and telling your story.

Use your newsletter to build a more personal relationship with your customer to keep them coming back. Let them into the lives of your employees and if you??re family owned tell them about yourselves. This builds an incredible bond.

You can help cure the problem of loneliness for your customer. Help them get to know you so they??ll come back again and again.

Then just make simple offers and ask for their business. Coupons are great, loyalty programs are even better. You might even try building a referral program, or give them special discounts when they get their friends to sign-up for your e-mail newsletter.

None of this has to be perfect, you just have to build a system and execute it regularly.

Author: Scott Ingram
 
Author Bio:

Scott Ingram

Scott M. Ingram is the founder of NetworkInAustin.com, a resource for networkers in Austin, Texas who utilize networking as a business development and marketing strategy.

Nearly all of Scott's personal and business successes can be attributed to the relationships he's built through networking. Even his future wife was referred to him by a fellow Rotarian!

Scott grew up in Orange County, California and spent most of his time in Southern California in the city of Fountain Valley where he attended High School and later formed his first business, an IT consulting company. His first foray into networking started when he joined the Fountain Valley Chamber of Commerce and become an Ambassador. He later served on their board of directors.

In 2000-2001 Scott was named Ambassador of the Year for the Newport Harbor Area Chamber of Commerce in Newport Beach, CA.

In 2004 Scott married his beautiful wife Emily. Shortly thereafter he sold his consulting company and they both moved to Austin, Texas. In Austin they purchased the Cafe Matisse which Emily manages while Scott is out networking.

As you can imagine Scott belongs to numerous organizations including:

The Rotary Club of Austin
Choose Austin First
Austin Independent Business Alliance
Bootstrap Austin
Young Texans Society
South Austin Network
National Business Exchange (NBX)
eWomen Network
Networking Austin
Breakfast Club of Cedar Park
Breakfast Club of Round Rock
Cedar Park Chamber of Commerce

Scott and Emily are both avid runners and are parents to 2 cats (Harold and Engelbright) and 1 dog (Caesar). They're expecting their first child, a baby girl, next January.

 
 
 

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