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Index Page –› Business & Companies –› Marketing

The Most Powerful Marketing Strategy Available To Small Businesses

M o s t s m a l l b u s i n e s s o w n e r s w a n t t o g e n e r a t e h u g e p r o f i t s , w i t h l i t t l e e f f o r t a n d i n t h e l e a s t a m o u n t o f t i m e . I f y o u f a l l i n t o t h i s c a t e g o r y t h e n j o i n t v e n t u r e m a r k e t i n g i s t h e f a s t e s t , e a s i e s t a n d m o s t p r o f i t a b l e w a y t o d o t h a t . J o i n t v e n t u r e m a r k e t i n g i n v o l v e s t w o o r m o r e b u s i n e s s e s c o m b i n i n g t h e i r r e s o u r c e s t o w o r k t o w a r d s a c o m m o n g o a l , a n d c r e a t e a w i n - w i n s i t u a t i o n f o r a l l p a r t i e s i n v o l v e d . I t s a b o u t p a r t n e r i n g w i t h a n o t h e r b u s i n e s s t o l e v e r a g e o n r e s o u r c e s t h a t y o u r s m a l l b u s i n e s s w o u l d n t o t h e r w i s e h a v e . W h i l e i t a p p e a r s t o b e m o r e p o p u l a r w i t h o n l i n e b u s i n e s s e s , j o i n t v e n t u r e m a r k e t i n g i s s t i l l i m p l e m e n t e d b y o f f l i n e b u s i n e s s e s , a n d i t c e r t a i n l y w o r k s j u s t a s w e l l i n t h e o f f l i n e w o r l d . I n f a c t , o n e o f t h e r e a s o n s w h y m a n y i n d u s t r y g i a n t s l i k e S o u t h w e s t A i r l i n e s a r e s o s u c c e s s f u l i s b e c a u s e t h e y i m p l e m e n t j o i n t v e n t u r e s . D o i n g j o i n t v e n t u r e s h a s m a n y b e n e f i t s , b u t I l l f o c u s o n t h e t o p s e v e n b e n e f i t s f o r s m a l l b u s i n e s s o w n e r s . H e r e a r e s e v e n r e a s o n s w h y j o i n t v e n t u r e s a r e t h e m o s t p o w e r f u l m a r k e t i n g s t r a t e g y a v a i l a b l e t o a n y b u s i n e s s , a n d w h y e v e r y s m a l l b u s i n e s s s h o u l d b e d o i n g j o i n t v e n t u r e s : 1 . Y o u l l p a y f o r r e s u l t s o n l y W h e n y o u p l a c e a n a d o r y o u r e n t n a m e s f o r a d i r e c t m a i l c a m p a i g n , y o u s t i l l p a y t h e p u b l i c a t i o n o r l i s t b r o k e r , w h e t h e r y o u g e n e r a t e r e s p o n s e s o r n o t . W i t h j o i n t v e n t u r e s , y o u o n l y g i v e y o u r j o i n t v e n t u r e p a r t n e r a c u t o f t h e p r o f i t s b a s e d o n t h e s a l e s m a d e a s a r e s u l t o f t h e j o i n t v e n t u r e . I f n o s a l e i s m a d e t h e n y o u r j o i n t v e n t u r e p a r t n e r g e t s n o t h i n g . T h a t e l i m i n a t e s p o t e n t i a l l o s s e s . H o w s t h a t f o r l o w - c o s t m a r k e t i n g ? 2 . Y o u l l i n c r e a s e c r e d i b i l i t y Y o u r j o i n t v e n t u r e p a r t n e r p r o b a b l y s p e n t y e a r s b u i l d i n g a g o o d r e p u t a t i o n w i t h i n t h e i r i n d u s t r y . T h e y t h e r e f o r e h a v e i n f l u e n c e a n d c r e d i b i l i t y w i t h t h e i r c l i e n t s . B y p a r t n e r i n g w i t h t h e m , y o u l l b e t a p p i n g i n t o t h i s r e s o u r c e . Y o u c a n p i g g y b a c k o n y o u r j o i n t v e n t u r e p a r t n e r s c r e d i b i l i t y a n d s h i n e i n t h e i r g l o w . 3 . Y o u l l b e a d d i n g v a l u e a n d g e t t i n g m o r e p r o f i t s B y e n d o r s i n g p r o d u c t s a n d s e r v i c e s o f g r e a t q u a l i t y , y o u r e c r e a t i n g n e w , h a s s l e - f r e e p r o f i t o u t l e t s f o r y o u r s m a l l b u s i n e s s . Y o u l l a l s o b e o f f e r i n g y o u r c l i e n t b a s e a l a r g e r v a r i e t y o f p r o d u c t s a n d s e r v i c e s . T h i s m e a n s y o u l l b e a d d i n g v a l u e t o w h a t y o u a l r e a d y o f f e r , a n d i n c r e a s i n g y o u r p r o f i t s a t t h e s a m e t i m e . 4 . Y o u l l i n c r e a s e v i s i b i l i t y Y o u l l b e e x p o s e d t o n e w m a r k e t s t h a t y o u m a y n o t h a v e b e e n a b l e t o r e a c h o n y o u r o w n . I s t r o n g l y b e l i e v e i n d o m i n a t i n g a n i c h e m a r k e t . H o w e v e r , I a l s o b e l i e v e t h a t y o u s h o u l d n t t h r o w b u s i n e s s a w a y w h e n i t c o m e s f r o m o t h e r i n d u s t r i e s / s e c t o r s t h a t c a n b e n e f i t f r o m w h a t y o u h a v e t o o f f e r , e v e n t h o u g h y o u m a y n o t n e c e s s a r i l y t a r g e t t h a t m a r k e t . B y d o i n g j o i n t v e n t u r e s y o u l l e a s i l y g e t i n t r o d u c e d t o o t h e r p o t e n t i a l m a r k e t s , a n d t h i s w i l l i n t u r n i n c r e a s e y o u r v i s i b i l i t y i n t h e m a r k e t p l a c e . 5 . Y o u l l b u i l d l o n g l a s t i n g b u s i n e s s r e l a t i o n s h i p s T h r o u g h w i s e e n d o r s e m e n t s , y o u l l s t r e n g t h e n r e l a t i o n s h i p s w i t h y o u r c l i e n t s a n d i n c r e a s e y o u r n e t w o r k o f b u s i n e s s a s s o c i a t e s . T h i s i s g r e a t f o r f u t u r e j o i n t v e n t u r e s , g e t t i n g t e s t i m o n i a l s a n d o t h e r m a r k e t i n g o p p o r t u n i t i e s . 6 . Y o u l l s a v e t i m e a n d m o n e y J o i n t V e n t u r e m a r k e t i n g i s a v e r y l o w - c o s t a n d s o m e t i m e s e v e n n o - c o s t s t r a t e g y . T h i s e n a b l e s y o u t o p r o t e c t y o u r c a s h f l o w . Y o u l l s a v e t i m e o n p r o d u c t i o n a n d s a v e m o n e y o n o p e r a t i o n a l c o s t s b y o f f e r i n g y o u r c l i e n t s n e w p r o d u c t s a n d s e r v i c e s ( f r o m y o u r j o i n t v e n t u r e p a r t n e r ) t h a t y o u d i d n t n e e d t o c r e a t e y o u r s e l f . Y o u l l a l s o s l a s h m a r k e t i n g a n d a d v e r t i s i n g c o s t s b y s h a r i n g t h e s e c o s t s w i t h y o u r j o i n t v e n t u r e p a r t n e r . 7 . Y o u l l s u r v i v e a n y e c o n o m i c c l i m a t e I t d o e s n t m a t t e r i f t h e r e s a d o w n t u r n i n t h e e c o n o m y o r w h e t h e r t h e p o l i t i c a l c l i m a t e i s u n s t a b l e . Y o u l l s u r v i v e a l l s e a s o n s a n d a s l o w e c o n o m y a n d e v e n d u r i n g w a r s , j o i n t v e n t u r e s w i l l h a v e y o u l a u g h i n g a l l t h e w a y t o t h e b a n k ! J o i n t v e n t u r e s c a n m e a n t h e d i f f e r e n c e b e t w e e n m e d i o c r i t y a n d m i l l i o n s i n a s m a l l o f f l i n e b u s i n e s s a n d a n y b u s i n e s s f o r t h a t m a t t e r . S t a r t t o d a y b y d o i n g s i m p l e , s h o r t - t e r m j o i n t v e n t u r e s a n d y o u w o n t r e g r e t i t . C o p y r i g h t 2 0 0 5 b y H a b i b a A b u b a k a r a n d E m p r e z . A l l r i g h t s r e s e r v e d . N o t e : Y o u a r e w e l c o m e t o r e p u b l i s h t h i s a r t i c l e a s l o n g a s t h e r e s o u r c e b o x a t t h e e n d i s i n c l u d e d f u l l y a n d u n a l t e r e d .

Author: Habiba Abubakar

Author Bio:

Habiba Abubakar

Habiba Abubakar, a.k.a. The Profit Diva, is President and CEO of Emprez – a marketing consultancy and information publishing company that helps small businesses grow and excel in profits.

It didn’t take long for Habiba’s entrepreneurial spirit to surface. In one way or another, she has been involved with small businesses since the 1990s. Her earliest business experience was at age 12, when she persuaded her Grandma to let her sell some Arabian veils to her school friends. Since then, Habiba continuously dabbled into several business opportunities - even during her university education, and when she had a day job - until she found her forte.

After graduating with a Law Degree (LL.B Honors), Habiba made her debut into the corporate world as a sales representative with Marcus Evans Conferences. She soon realized that marketing is her real passion. Habiba switched careers and consequently held marketing positions at Bloomberg L.P, Macfarlanes, HLB Lists, Salans, Buzzacott Chartered Accountants and other blue-chip organizations.

With years of experience in marketing, Habiba founded Emprez to help small businesses cure what she calls the "mediocre profits syndrome." Under Emprez, Habiba set up two subsidiaries to serve separate niche markets.

Through restaurantmarketingstrategy.com, she works with restaurant owners that are struggling to attract more customers and trying to build undying customer loyalty.

Through Profit Diva, Habiba specializes in helping small business owners attract more clients and increase profits by developing, implementing and managing joint venture projects as part of their marketing mix and overall business strategy.

As a speaker, author, consultant and entrepreneur, Habiba is no stranger to the ups and downs of running a business.

As an alumna of Middlesex University Law School, Habiba is often invited back for speaking engagements. She also participates in the university’s annual Alumni Mentoring Scheme by taking on penultimate year marketing students.

Known for her "more clients and greater profits in 180 days" promise, Habiba has been featured in Benefits Marketing Online Magazine, Restaurant Business Magazine, Pizza, Pasta & Italian Food Magazine, Masala Magazine, and commpiled.com, to name a few.

Habiba’s philosophy is simple: "In this world there’s no CAN’T, only WON’T and more often than not, that’s the difference between success and failure."