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Index Page –› Business & Companies –› Marketing
 

19 Ways To Attract Higher Paying Clients

 
< P > S o m e p e o p l e h a v e l i t t l e d i f f i c u l t y a t t r a c t i n g a n d m a i n t a i n i n g c l i e n t s w h o h a v e h i g h e r d i s c r e t i o n a r y f u n d s t o s p e n d f o r s o l u t i o n s . O t h e r s c a n ' t g e t t o f i r s t b a s e . I f y o u a r e o n e o f t h o s e a n d w a n t c l i e n t s t h a t c a n p a y m o r e a n d y o u c u r r e n t l y a r e n ' t a t t r a c t i n g t h e m , h e r e i s a l i s t o f 1 0 b a r r i e r s t h a t m i g h t b e i n t e r f e r i n g . < / P > < P > H i g h e r p a y i n g c l i e n t s a r e e a s i e r t o w o r k w i t h , a p p r e c i a t e y o u r w o r k m o r e , p a y q u i c k e r a n d a r e m o r e p r o f i t a b l e . < / P > < P > W h e n e v e r I a m a s k e d b y a i n d e p e n d e n t p r o f e s s i o n h o w t o g e t a c l i e n t t o p a y m o r e m o n e y , t h e f i r s t a n s w e r t e n d s t o b e " y o u c a n ' t . " I t i s v e r y d i f f i c u l t t o r a i s e y o u r r a t e s w i t h y o u r e x i s t i n g c l i e n t s . Y o u g e n e r a l l y n e e d t o f i n d n e w , h i g h e r - p a y i n g c l i e n t s . < / P > < P > 1 . E q u a l s t a t u r e . P e o p l e u s u a l l y t a k e t h e t i m e t o l i s t e n t o p e o p l e w h o a r e j u s t a s i m p o r t a n t a s t h e y a r e . A r e y o u o n t h e i r l i s t e n i n g l e v e l ? D r e s s t h e w a y t h e y d o , e v e n i f y o u d e a l w i t h t h e m o n l y o v e r t h e p h o n e . S p e a k i n t h e i r l a n g u a g e . S h o w t h e s a m e t y p e o f a u t h o r i t y a n d p o s t u r e . A v o i d j a r g o n a n d w o r d s t h e y a r e n ' t f a m i l i a r w i t h , y e t u s e o n e s t h a t t h e y a r e . T a l k a c r o s s o r e q u a l n o t d o w n o r u p . T a k e c o n t r o l o f t h e r e l a t i o n s h i p . T h i s m a y s e e m t o a g g r e s s i v e , h o w e v e r , t h i s i s t h e w a y y o u r a i s e y o u r s e l f t o t h e i r e q u a l . < / P > < P > 2 . T h o r o u g h l y k n o w t h e i r c h a l l e n g e s a n d w h a t s o l u t i o n s y o u r s e r v i c e / p r o d u c t p r o v i d e s . I f y o u c a n ' t r e l a t e t o t h e i r " w o r l d " t h e n t h e y w i l l n o t l e t y o u i n . T h e y a r e p r o u d o f t h e i r " w o r l d " b e c a u s e t h e y m a d e i t s o . < / P > < P > 3 . B e f r i e n d l y w i t h a l l t h o s e t h a t s u r r o u n d t h e m . A d m i n i s t r a t i v e s e c r e t a r y , r e c e p t i o n i s t , a n y o f t h e i r g a t e k e e p e r s . Y e s , t h e y w i l l r e p o r t a b o u t y o u o n y o u r b e h a v i o r . < / P > < P > 4 . T h e h i g h e r t h e l a d d e r y o u g o , t h e m o r e l i k e l y t h e y w i l l b e a v i s i o n a r y . T h i s m e a n s t h e y a r e m o r e c o n c e r n e d a b o u t t h e f u t u r e a n d w i l l t a l k a n d t h i n k i n t h o s e t e r m s . V i s i o n a r i e s a r e n o t p r i c e s e n s i t i v e s o d o n ' t e v e n p l a c e t h a t o n y o u r r a d a r s c r e e n w i t h t h e m . K n o w w h a t t h e i r v i s i o n s a r e , s u p p o r t t h o s e v i s i o n s i n a n y w a y y o u c a n . I f y o u h a v e a p r o d u c t o r s e r v i c e t h a t c a n m a k e t h e i r b u s i n e s s b e t t e r , y o u w i l l h a v e a s a l e . R e m e m b e r t h o u g h , i t ' s t h e i r p e r s p e c t i v e o f " b e t t e r " a n d n o t y o u r s . < / P > < P > 5 . T h e h i g h e r y o u g o , t h e m o r e t h e y e x p e c t i n g r e a t s e r v i c e a n d a d d i t i o n a l s e r v i c e s o u t s i d e t h e s c o p e o f w h a t y o u p r o v i d e e v e r y o n e e l s e . < / P > < P > 6 . A L W A Y S k e e p y o u r p r o m i s e s b e f o r e a n a f t e r t h e s a l e a n d t h e y w i l l k e e p t h e r e l a t i o n s h i p . B r e a k i t o n c e , y e s , u s u a l l y j u s t o n c e a n d y o u ' r e h i s t o r y . < / P > < P > 7 . D o n ' t b r o w n n o s e . T h e y s m e l l i t a m i l e a w a y . T h e y w i l l e i t h e r q u i c k l y t u r n y o u a w a y o r p l a y y o u f o r e n t e r t a i n m e n t a n d t h e n t o s s y o u a w a y . O n c e y o u g e t t h i s l a b e l y o u c a n a l m o s t h a n g i t u p i n t h e i r c i r c l e u n l e s s y o u f e s s u p t o y o u r i n a p p r o p r i a t e b e h a v i o r . < / P > < P > 8 . T h e y d o n ' t h a v e t h e w o r d " m i s t a k e " i n t h e i r v o c a b u l a r y . E v e r y t h i n g t o t h e m i s a " l e a r n i n g l e s s o n " a n d i s c o n n e c t e d t o a p r i c e t a g . I f y o u a r e e v e n h a r b o r i n g s o m e p e r s o n b e l i e f s o f m a k i n g m i s t a k e s , t h e y w i l l s e n s e t h i s a s f e a r . A n d s i n c e f e a r h a s a s p e c i a l e n e r g y / v i b r a t i o n t h e y h a v e k e e n s e n s e s f o r i t . < / P > < P > 9 . T h e i r f i r s t r e s p o n s e t o y o u r p r o p o s a l w i l l a l w a y s b e " h o w c a n t h e y d o i t i n h o u s e t h e m s e l v e s . " E x p e c t t o b e a b l e t o d e m o n s t r a t e t h e s p e c i a l n e s s a n d i f y o u c a n p a r t i c u l a r s h o w h o w i t c a n b e c o m p l e t e d i n - h o u s e , t h e m o r e b r o w n i e p o i n t s y o u e a r n . T h e h i g h e r y o u r e x p e r t i s e o r s p e c i a l t i e s t h e l e s s c h a n c e t h e y c a n " c r e a t e i t i n h o u s e . " T h i s i s b e c a u s e h i g h e r p a y i n g c l i e n t s t e n d t o g r a v i t a t e t o s p e c i a l i s t s . < / P > < P > 1 0 . T h e h i g h e r t h e c l i e n t e l e , t h e b e t t e r t h e i r l e v e r a g i n g s k i l l s a r e . I f t h e y c a n f i g u r e o u t h o w t o l e v e r a g e i t b e t t e r a n d c h e a p e r , y o u w i l l l o s e . T h i s i s n ' t a l w a y s t r u e , m o s t t i m e s i f t h e y h a v e t o o m u c h o n t h e i r p l a t e a l r e a d y a n d d o n ' t w a n t t o s p e n d t h e i r f o c u s t i m e a w a y A N D t h e y l i k e y o u , y o u c a n g e t t h e s a l e . < / P > < P > 1 1 . " N o " i s a t e s t . D o n ' t t a k e a n y t h i n g f o r g r a n t e d . F l e x i b i l i t y a n d d i v e r s i t y a r e i m p o r t a n t i n r i d i n g o u t t h e s t o r m . < / P > < P > 1 2 . F i n d c l i e n t s t o w h o m y o u r w o r k i s n o t o n l y v a l u a b l e , b u t e s s e n t i a l t o t h e i r g o a l s . < / P > < P > 1 3 . K n o w y o u r w o r t h a n d s t a n d b y i t . < / P > < P > 1 4 . R e m o v e t h e " u n d e r e a r n e r " m i n d s e t . < / P > < P > 1 5 . M a k e i t e a s y f o r t h e m t o w o r k w i t h y o u . R e m o v e a n y h o o p s o r e x t r a s t e p s t h a t t a k e u p t h e i r t i m e . < / P > < P > 1 6 . D e c i d e i n a d v a n c e w h a t y o u ' r e g o i n g t o d o i f t h e y d o n ' t a c c e p t y o u r h i g h e r f e e . < / P > < P > 1 7 . P r e s e n t a t i o n l e v e l n e e d s t o b e o n t h e i r l e v e l o r p e r c e i v e d t o b e t h e r e . < / P > < P > 1 8 . R e l y m o r e o n r e f e r r a l s f o r t h i s m a r k e t . < / P > < P > 1 9 . B e c o n f i d e n t a n d k n o w y o u c a n a t t r a c t t h e m . F e e l a n d a l l o w t h e p o s s i b i l i t y w i t h o u t q u e s t i o n - - 1 0 0 % . R e m o v e a n y d o u b t . < / P >
Author: Catherine Franz
 
Author Bio:

Catherine Franz

Catherine Franz, a Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at web site.

Producer & Host Let's Talk Marketing Radio Show 10 a.m. Every Tuesday Eastern

When you want to play bigger, call me!

 
 
 

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