Copywriters are versatile creatures. We not only write direct response copy for online and offline marketing ventures, but we also perform a variety of other writing functions to support your business. Here's some writing services you may not have thought to have done for you. Newsletters Copywriters are a great resource to write your recurring newsletter. No matter the periodicity, a good copywriter can schedule yours for timely publication. You supply the raw material and draft content. The writer will clean up the copy, do some basic formatting, and return the finished product to you in time for publication. Many copywriters double as graphic artists as well. When interviewing a copywriter to develop your newsletter, be sure to ask if she does this. Brochures An informative, well-written brochure can do wonders for lead generation. Copywriters are available to interview clients and customers, conduct basic research, and compile your provided information into compelling text that will have customers calling for more information about your product or service. Again, your selected copywriter may also be proficient in the actual design. If she is, she'll be happy to include that in her cost proposal to you. Articles Perhaps you've an article idea in your head, but aren't quite sure how to write it. Copywriters often "ghost write" articles for clients. Develop the basic idea, do some research, and compile your notes. You can hand this off to a copywriter who can quickly and easily turn your concepts and ideas into a well-written article that'll generate attention and new inquiries about your product or service. The article will be published under your byline. White Papers This is an excellent form of business-to-business communication, and it's a task easily accomplished by a copywriter. She'll ask you for the product/service information, research notes, any outlines or ideas that have been jotted down, then she'll write it for you. A good copywriter who's creative can write up a white paper that's pleasant to read and attracts attention. Many of the same elements used in direct response marketing can be applied to white papers. These include a compelling headline, a strong lead, relevant information, and a call to action. Books If you have a great idea for a book, or even a rough outline, but simply don't have the time or energy to tackle this project, call your friendly copywriter. She'll be glad to partner with you to ghost write your novel, non-fiction book, or text book. Usually you'll supply the idea, concept, outlines, any notes you've captured, and research material, or the research sources. Your copywriter will develop the material into a draft document. She'll get the book to the point where it's ready for your agent or self-publishing. Many copywriters have various prices depending upon the number of pages. She may have to draw up an estimate based upon the projected number of pages, so be aware the final cost for getting your book ready to be published may change. Many copywriters are also published authors, and if you hire one who has "been there, done that," she'll gladly draw up a proposal that can include working with agents and publishing companies, as well as the marketing and distribution once your book has been printed. If this is your first foray into marketing a book, I urge you to hire her for the lessons learned, if nothing else. Training Courses Perhaps you've developed a training course, and the assorted notes need re-formatting and some re-writing. A free lance copywriter is the perfect source to turn your project around quickly between training sessions. Transcripts Many copywriters will compile audio transcripts into written format. Simply ask around and get a quote. Editing Services If you're like me, after awhile you begin to miss spelling and grammar errors when you've been working on a document for an extended period of time. Copywriters are available to edit your book, document, or manuscript. She can turn it around quickly and present you with a comprehensive list of edits she's corrected. Catching those goofs and "gotchas" preserves your credibility with your agent, publisher, and target audience. Copywriting can be a somewhat limiting term, but if we write copy...we can write almost anything you can think of. |
