Creativity and Innovation Management - Personality Testing
< P > W h i l s t t e s t s m e a s u r i n g t h e c r e a t i v e o r i n n o v a t i v e p e r s o n a l i t y e x i s t , t h e r e a r e a n u m b e r o f i n h e r e n t f l a w s . S o m e a r e n o t e d b e l o w : < / P > < P > a ) W h e t h e r a c r e a t i v e o r i n n o v a t i v e t y p e e x i s t s a t a l l i s h i g h l y c o n t e n t i o u s . C r e a t i v i t y c a n b e d e f i n e d a s p r o b l e m i d e n t i f i c a t i o n a n d i d e a g e n e r a t i o n u n i v e r s a l a b i l i t i e s . C r e a t i v i t y c a n b e d e f i n e d a s p r o d u c i n g a n u m b e r o f i d e a s , a n u m b e r o f d i v e r s e i d e a s a n d a n u m b e r o f n o v e l i d e a s u n i v e r s a l a b i l i t i e s . T r a i t s a r e n o t s t a b l e o r t r a n s f e r a b l e a c r o s s s i t u a t i o n s . M o t i v a t i o n i s a c r i t i c a l f a c t o r . < / P > < P > b ) D u e t o t h e n u m e r o u s r e l e v a n t d e f i n i t i o n s o f c r e a t i v i t y a n d i n n o v a t i o n , i t i s c l e a r t h a t a n u m b e r o f d i f f e r i n g a n d d i s t i n c t c o m p e t e n c i e s a r e i n v o l v e d . I t i s u n l i k e l y ( o r r a r e ) t h a t a l l c o m p e t e n c i e s a r e p r e s e n t i n s i n g l e i n d i v i d u a l . < / P > < P > c ) C r e a t i v i t y i s a c o g n i t i v e p r o c e s s a n d c a s e d e p e n d e n t . N o t a l l p e o p l e p r o d u c e e q u a l q u a n t i t i e s o f i d e a s a c r o s s t a s k s a n d , i m p o r t a n t l y , t h e s a m e p e o p l e d o n o t p r o d u c e e q u a l q u a n t i t i e s o f i d e a s a c r o s s t a s k s . < / P > < P > d ) T o o m a n y a s s u m p t i o n s a r e m a d e . S o m e h a v e b e e n i n d i c a t e d : t h e a s s u m p t i o n t h a t c r e a t i v i t y a n d i n n o v a t i o n a r e s t a b l e a n d t r a n s f e r a b l e a c r o s s s i t u a t i o n s ; m o t i v a t i o n a n d c o m p e t e n c i e s a r e n o t a c c o u n t e d f o r e t c e t c e t c . < / P > < P > e ) C o l l a b o r a t i o n , n e t w o r k i n g a n d s u c h a r e i g n o r e d . I n t e l l e c t u a l c r o s s p o l l i n a t i o n r e s u l t s i n a h i g h e r d e g r e e o f c r e a t i v e o u t p u t t h a n i s p r o d u c e d b y i n d i v i d u a l s a l o n e . < / P > < P > f ) T h e g e n e r a l i s a b i l i t y , v a r i a b i l i t y a n d r e l i a b i l i t y o f t h e t e s t p a r a m t e r s c a n b e d i s p u t e d . < / P > < P > T h e s e t o p i c s a r e c o v e r e d i n d e p t h i n t h e M B A d i s s e r t a t i o n o n M a n a g i n g C r e a t i v i t y & a m p ; I n n o v a t i o n , w h i c h c a n b e p u r c h a s e d ( a l o n g w i t h a C r e a t i v i t y a n d I n n o v a t i o n D I Y A u d i t , G o o d I d e a G e n e r a t o r S o f t w a r e a n d P o w e r P o i n t P r e s e n t a t i o n ) f r o m < A h r e f = " h t t p : / / w w w . m a n a g i n g - c r e a t i v i t y . c o m " t a r g e t = _ n e w > h t t p : / / w w w . m a n a g i n g - c r e a t i v i t y . c o m < / A > . < / P > < P > Y o u c a n a l s o r e c e i v e a r e g u l a r , f r e e n e w s l e t t e r b y e n t e r i n g y o u r e m a i l a d d r e s s a t t h i s s i t e . < / P > < P > Y o u a r e f r e e t o r e p r o d u c e t h i s a r t i c l e a s l o n g a s n o c h a n g e s a r e m a d e a n d t h e a u t h o r ' s n a m e a n d s i t e U R L a r e r e t a i n e d . < / P >
Author: Kal Bishop
Author Bio:
Kal Bishop
Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller.
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