Getting Web Words Write
(c) Michael Laleye

Your work at home based Internet business relies heavily on your Web marketing to bring in new customers. To make this tactic work you must know how to write great sales copy for your site. Here are some ideas on just how to do that.

The first tip for keeping consumers on your site and inducing them to buy your product or service is to create headlines that get their attention. Of course, it has to be followed by material that keeps their attention, but we'll get to that later.

Don't be weak, but don't be hyperbolic. If you're weak you're boring and not very convincing. If you use hyperbole you won't be believed or trusted the kiss of death for a work at home based Internet business. What we mean by weak is, "Welcome to my site. I think you're going to like what you see here." Well, if you're not sure, they sure won't be. Hyperbole is, "You'll be glad you found the only site you'll ever need again." Yeah, right. Bye.

There are two things you must focus on when you create your site headlines. People want help and information, and they want it fast. Get right to the point. If you're offering legal services for DUI citations you might start off by saying, "We can help You Save Your Job, Your License, Your Freedom and Your Reputation." See how that works? You haven't promised you will, because of course you can't. But you've gotten right to the heart of why they are seeking you out, told them emphatically that you can help them, and did it in a dramatic and attention-getting way.

A work at home based Internet business must know its target audience and hone in on that segment of Web users. You can't be everything to everyone, nor can your copy convincingly claim that. You must know what you are going to offer and to whom you are going to offer it and then focus your sales copy and your advertising campaign to bring those folks to your site. The best way to learn about who your audience is may have to be to get a small audience to your site and then see who they are and where they go. Your Web host can provide the details of the server logs from which you will learn which pages are the most popular, not only because they are visited most often but because users stay on them the longest. They can also tell you the days and times of day most people come to your site as well as the point at which (the page) they leave your site.

From this you'll know your age, gender, and other demographics of your niche (if you've been smart and required or encouraged free registration) and what pages need rewrite and redesign to keep folks from leaving at that point.

The other important sales tactics for your work at home based Internet business are to establish business credibility with clear contact information, clear biographies of all key players in the business, and business testimonials. You want to focus not only on the features of your products and services but their benefits as well. Tell your potential customers what you can do for them. Don't forget, as many do, to ask for that sale over and over again.