If I've never told you before, I'm a big fan of eBay's About Me feature. This is a special page you can create as part of your eBay account and which is linked from your eBay ID via the About Me icon - eBay members can click on your About Me icon to get to your About Me page. You can set up this page to show information about you, your interests, and even links to your website. Plus, you can use your eBay About Me page as a sales tool. Not only is it a great way to get personal with your customers, to convey your integrity and professionalism, you can use your About Me page to drive traffic to your website or other online businesses. However, you need to be slightly careful as eBay does not approve of blatant advertising on your About Me page. However, you can include links to products and services that you think will be of interest to the eBay community at large. The only consideration here is that you should not link directly to a sales page, you need to go via a squeeze page i.e. an explanatory page emphasising the benefits of the product, and inviting the reader to click through to the sales page. If the sales page just happens to be to an affiliated product that pays you a commission, that's good for you! Your About Me page can be as simple or as detailed as you like. You can see my own About Me page here http://members.ebay.co.uk/ws/eBayISAPI.dll?ViewUserPage&userid=gbm0 Here's how you can create your own eBay About Me page. 1. Register for an eBay account. If you're already an eBay member you can skip this step. If you don't have a free eBay account you can register below: If you're in the UK, go here http://www.workwinners.com/eBay_co_uk_application.htm If you're in USA, go here http://www.workwinners.com/eBay_com_application.htm 2. Once you're registered, log into your eBay account by clicking the "My eBay" link at the top of any eBay page. Enter your eBay user name and password. 3. Once you're logged in, click the "Personal Information" link under "My Account" in the left hand menu. 4. At the Personal Information page click to create your About Me page. 5. Once you're at the About Me creation page simply follow the directions. You can use the About Me wizard to create the page, or paste in custom HTML as I have done with my About Me page. If you're not familiar with HTML coding, you'll find a useful free HTML tutorials http://www.annabella.net/html.html http://www.davesite.com http://www.netmechanic.com Once you have your About Me page set up, you should include a link to it in every auction and sale you do. After all, it's free advertising, so why not use it! |
