In this issue:

* - Can hype help you get publicity?

* - This month's gift for my hardcopy subscribers

* - A *very* funny webpage you've got to read

* - Dogs, fireworks and a great publicity opportunity

And lots more. So put down that Roman Candle and read every
word of this issue.

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I'm beat. Exhausted. Dead tired.

Not from any physical labor. Not from lack of sleep or
anything else of the kind.

It's from all the marketing hype that out there. It has
completely worn me out.

How many more countdown clocks do we have to see, telling us
that if we don't act by the time the clock runs down we won't
be able to take advantage of some incredible offer.

And how many times can people still use that software script
that inserts a date in a sales letter. When you read the letter
it tells you that if you don't buy today the offer may be gone
by the deadline date. The next day you find that the deadline
date has automatically been changed to today's date - and on
and on.

How many times do we have to be offered a product only to
find that in order to read the sales letter we have to give up
our name, email address and other confidential information.

The marketers say that these strategies are annoying but they
work. Seems that so many of these people will happily
prostitute themselves all for the almighty buck. If it works,
do it. Don't worry about people's concerns, their preferences,
their desires. Simply force the consumer to do what you want
him or her to do and then claim your method "works". The sad
thing is that the vast majority of people are simply sheep, so
they follow the leader. Then they claim that the annoying
tactic "works" whether or not it does.

Just this week I was asked to write a testimonial for a
marketer. He told me what he wanted me to say. Now, in and of
itself, that's not bad. I'm constantly asked to review things,
give people testimonials, etc. So much of my time would be
taken up creating these things I'd have little time to do
anything else. So if the person writes the testimonial and asks
me to edit it, I'm fine with that. It's saved me a lot of time.

But this clown sent me what was clearly a bunch of lies. When
I called him on it, he said they weren't lies, they were "good
marketing".

I pulled the plug on that relationship.

Just today I got an email telling me that I should download an
incredibly important and valuable report. I was chastised to "do
it immediately" because he didn't know how long he would be
able to make the report available.

Oh please. That in itself would be a clear reason for me not to
purchase this guy's product. If he lies right up front, it won't
get better.

I love tantalizing bullet points in sales letters as much as
anyone. But stop with the extreme exaggeration and outright
lies.

Now, as always, this rant ties right into publicity. I'm
becoming more and more distressed by the exaggerations people are
putting into their press releases. I can't count the number of
times I've told you that there is no reason whatsoever to
exaggerate in your press releases or your media interviews.
You have plenty of solid information the media people want
without resorting to exaggeration - or far worse, lies.

Simply tell people what you know about your product, service,
business or practice.

Right now I'm working on my gardens. I'm no expert on
landscaping, planting, etc. If I heard an interview on radio or
TV or read it in my local newspaper with someone who does know
about landscaping and planting, I'd be hooked. If that person
was having a seminar, I'd pay to go. If they had a book, I'd
buy it.

If you sell insurance, send out a press release telling people
how to choose a deductible for their policy.

If you're a dentist, tell people the truth about those inexpensive
tooth whitening kits - and don't simply tell them they're bad
because you want them to come to you for a more expensive
whitening. If these kits are harmful, let them know why. If
they're not harmful, let them know that too. People will love
you for telling them the truth and not simply making a sales
pitch.

If you're an auto mechanic, tell people how to prevent summertime
breakdowns.

If you own a website (and who doesn't?) tell people solid infor-
mation about your product. Don't just make a sales pitch, give
them solid information they'll be able to use.

If you're in real estate, tell people about the three easy
improvements they can make that will increase the value of their
homes.

If you're a travel agent, tell people how to get their cabins
upgraded for free.

I personally know all of the marketing guys who are making these
exaggerations and who are leading you to believe you can get
rich with little effort if you just follow their system. Then
when you fail, they are still laughing on their way to the bank
and you're left with a feeling of failure. Angry that you got
taken again.

You share the blame for this nonsense. You knew that instant
riches are simply a foolish dream. But you bought into it
anyway. Then you tried to blame the guy who sold you his
system.

Come on!

My publicity system is not a magic pill. It's solid, proven,
powerful information. But you have to do the work to get the
results. If you'll do your part, I'll do mine.

One last thing - if you ever catch me making any of those
extreme exaggerations (you know the kind I mean) - would you
send me an email saying: "Hey windbag, cut back on the hype
and get back to the truth."

If you haven't gotten my publicity kit yet, what the heck are you
waiting for? Do you think you're going to learn my whole
system by reading these emails? Get real!

Anacleto Marchi operates a successful internet business
working from his home personal computer. Anacleto will take you
by the hand and show you how to duplicate his success using
the internet as a roadmap to financial freedom.
http://www.mynewdreambusiness2.com/