Many salesmen who do cold calling use a cold calling script, but if you choose to do this there are many things you may wish to consider first. For instance if you talk at the wrong speed, too fast you sound like a Fast Talking Salesman, and maybe you are but you will need to slow it down a little. If you use too much voice inflection you sound like a Radio Show Host and whereas this might be entertaining indeed, the person on the other line is thinking to themselves; WTF? Who is this guy or is this a crank-call or a recording? Next you have to be careful not to appear to be reading it, as they will think you are just like those New York cold calling stockbrokers trying to rip them off. And lets face it most wire house stockbrokers still use these same techniques and they sound so utterly ridiculous and folks are just tired of that really. Now personally I do not recommend a cold calling script unless you really need one, as if you are selling a product or service that you very much believe in it or really you should not be selling it. People should be able to sense your excitement and enthusiasm and you should be so confident and have so much knowledge of your products and service that nothing ever catches you off guard. Consider all this in 2006. |
