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Does Your Elevator Speech Pass the Test?

C a n y o u s a y w h a t y o u d o i n l e s s t i m e t h a n i t t a k e s f o r a n e l e v a t o r t o r e a c h t h e g r o u n d f l o o r ? S o m e c a l l i t a n e l e v a t o r s p e e c h , b u t i t h a s a n u m b e r o f o t h e r n a m e s . W h a t e v e r y o u c a l l l i t , b e i n g a b l e t o s a y w h a t y o u d o i n a f e w w o r d s w i t h o u t s a y i n g " a h , u m . . " c a n m a k e o r b r e a k a n e w b u s i n e s s r e l a t i o n s h i p . T h e E l e v a t o r S p e e c h s h o u l d b e d e s i g n e d t o g r a b a n d h o l d i n t e r e s t i n t h e l i s t e n e r , f o r c i n g t h e q u e s t i o n " O h ? T e l l m e m o r e ! " F o r a s m a n y n a m e s a n e l e v a t o r s p e e c h h a s , t h e r e a r e a l s o a s m a n y i n t e r p r e t a t i o n s a s t o w h a t i t d o e s a n d h o w t o d o i t . T h i s s h o r t p r e s e n t a t i o n s h o u l d b e n o l o n g e r t h a n 1 3 w o r d s , b u t t h e m o s t i m p o r t a n t 1 3 w o r d s y o u e v e r s a y . A n d o n c e y o u g e t t h e m f i g u r e d o u t , y o u s h o u l d c o m m i t t h e m t o m e m o r y a n d p r a c t i c e t h e w a y y o u s p i t t h e m o u t t o s o u n d e f f o r t l e s s , c o n v e r s a t i o n a l a n d n a t u r a l . T h e 1 3 w o r d s s h o u l d t e l l j u s t e n o u g h t o g e n e r a t e i n t e r e s t . I f t h e y d o n ' t , e i t h e r t h e w o r d s a r e a l l w r o n g o r t h e l i s t e n e r i s n o w h e r e n e a r b e i n g a p o s s i b l e b u s i n e s s c o n t a c t . H e r e ' s a q u i z : A r e t h e s e g o o d e l e v a t o r s p e e c h e s ? " I ' m L o c a l S a l e s M a n a g e r f o r t h e n u m b e r o n e K I A D e a l e r i n t h e d i s t r i c t ! " " I ' m a F u n e r a l D i r e c t o r . " " I ' m V P o f E n g i n e e r i n g a t B o s t o n S c i e n t i f i c . " " I ' m a n e w s p a p e r r e p o r t e r ! " U n l e s s y o u f i n d f u n e r a l s t e r r i b l y i n t e r e s t i n g , y o u a r e n o t l i k e l y t o s a y " O h ? T e l l m e m o r e ! " t o a n y o f e l e v a t o r t h o s e s p e e c h e s . N o n e o f t h e m h a v e a h o o k . T h e y a r e n ' t s p e e c h e s a t a l l , b u t s t a t e m e n t s o f t i t l e . W h o y o u a r e i s n o t w h a t w a s a s k e d . W h a t y o u d o i s t h e o n l y a n s w e r , a n d t o a n s w e r i t r i g h t , i t m u s t b e " w h a t I c a n d o f o r y o u " E a s e t h e i r p a i n a n d y o u w i l l g a i n . . . W h a t d o e s y o u r e l e v a t o r s p e e c h s a y a b o u t y o u ?

Author: Mike McDaniel

Author Bio:

Mike McDaniel

BIG Mike McDaniel is a former successful radio station owner and major market TV News anchor and nationally recognized Speaker, Author, and Small Business Consultant.

Big Mike has authored four books and hundreds of articles and publishes a sales magazine. He is the founder of the BIG Ideas Group, a marketing and management facilitator for small business growth through seminars, MasterMind Idea Exchanges, focus groups, distance learning, sales training and operational strategies.