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< P > I f y o u ' d l i k e t o m a k e m o r e m o n e y f r o m y o u r m a r k e t i n g p r o m o t i o n s s i m p l y b y c h a n g i n g o n e s i m p l e l i t t l e d e t a i l i n y o u r a d c o p y , t h e n c h e c k t h i s o u t : < / P > < P > O n e o f t h e b e s t b o o k s o n b u s i n e s s I ' v e e v e r s e e n i s c a l l e d < I > " H o w T o O u t f o x T h e F o x e s . " < / I > I t ' s n o t a " c o p y w r i t i n g " b o o k b y a n y m e a n s , b u t t h e a u t h o r m a k e s a n i n c r e d i b l e o b s e r v a t i o n a n y c o p y w r i t e r c a n u s e t o i n c r e a s e t h e i r p r o f i t s - - n o m a t t e r w h a t y o u s e l l . < / P > < P > W h a t i s t h i s o b s e r v a t i o n ? < / P > < P > S i m p l y t h i s : H e n o t i c e d i t w a s c h e a p e r a n d b e t t e r t o h i r e a g o o d l a w y e r f r o m a l o w c o s t - o f - l i v i n g a r e a i n s t e a d o f a m e d i o c r e l a w y e r f r o m a h i g h c o s t - o f - l i v i n g a r e a . < / P > < P > T h e e x a m p l e h e u s e d w a s h o w s o m e o n e c o u l d h i r e t h e w o r l d f a m o u s t r i a l l a w y e r G e r r y S p e n c e , w h o l i v e s i n J a c k s o n H o l e , W y o m i n g f o r l e s s t h a n a n u p - a n d - c o m i n g l a w y e r w i t h m u c h l e s s e x p e r i e n c e i n N e w Y o r k , s i m p l y d u e t o t h e c o s t o f l i v i n g d i f f e r e n c e s . < / P > < P > S o w h a t d o e s t h i s h a v e t o d o w i t h c o p y w r i t i n g ? < / P > < P > W e l l , I ' m n o t t a l k i n g a b o u t g o u g i n g a n y o n e o r p l a y i n g p r i c i n g g a m e s , b u t i f y o u t a k e a l o o k a t w h a t y o u r c o m p e t i t i o n i s c h a r g i n g i n a c e r t a i n a r e a , a n d i f i t h a p p e n s t o b e m o r e t h a n w h a t y o u ' r e c h a r g i n g , w h y n o t r a i s e y o u r p r i c e s i n y o u r c o p y t o r e f l e c t w h a t t h e m a r k e t i s a l r e a d y w i l l i n g t o p a y ? < / P > < P > D o i n g s o w o n ' t h u r t y o u r r e s p o n s e ( e s p e c i a l l y i f i t ' s l o w e r t h a n w h a t e v e r y o n e e l s e i s c h a r g i n g ) a n d y o u ' l l b e a b l e t o b r i n g i n m o r e p r o f i t j u s t b y c h a n g i n g t h e p r i c e a n d l e a v i n g t h e r e s t o f y o u r c o p y u n t o u c h e d . < / P >
Author: Ben Settle
Author Bio:
Ben Settle
Ben Settle is a direct response copywriter and author of "The Copywriter's Cheat Sheet" -- which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. Although Ben only accepts a handful of clients each year, he freely and generously shares his experiences and ideas at his website and on his blog.
nmbrowne
I was born in Burnley, Lancs (England) and lived not too far from Pendle Hill - the haunt of witches and all manner of strangeness. This may have had an affect on my imagination.
Mary Hoffman - Children's writer
My latest teenage book is set in modern times. ZARA tells the story of a girl who, in trying to be sought-after and popular, pretends to be psychic and goes much too far.
Kat Corbett's
I was born in Montreal, Canada, and lived there until I was twelve. I remember bright, cold winters when the snowplows would blow the snow into mountains on the front lawns.
Harlan Coben
Harlan's new novel, will be available April 25, 2006. Read me about it here.
John Connolly: Bestselling Author
John Connolly, Irish author of crime thrillers: Every Dead Thing, Dark Hollow, The Killing Kind, The White Road, Bad Men, Nocturnes and The Black Angel. Series featuring private detective Charlie Parker.
