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< P > O n e o f t h e m o s t p o w e r f u l b u l l e t p o i n t t a c t i c s I e v e r l e a r n e d w a s f r o m a m a s t e r c o p y w r i t e r ( w h o h a s c o n t r o l s w i t h m a n y o f t h e b i g g e s t m a i l i n g h o u s e s i n t h e w o r l d ) n a m e d D a v i d D e u t s c h . < / P > < P > A n d w h a t h e s a i d w a s , w h e n y o u a r e w r i t i n g b u l l e t s f o r b o o k s a n d i n f o r m a t i o n p r o d u c t s y o u s h o u l d s t r u c t u r e t h e m i n a w a y w h e r e y o u a r e v e r y s p e c i f i c a b o u t t h e p r o b l e m . . . b u t p u r p o s e l y v a g u e w i t h t h e s o l u t i o n . < / P > < P > H e a c t u a l l y c o m p a r e d i t t o b a i t i n g a h o o k . < / P > < P > W h e r e y o u b a i t t h e h o o k 9 / 1 0 o f t h e w a y , w i t h t h a t s m a l l l i t t l e p i e c e o f i n f o r m a t i o n ( w i t h o u t w h i c h r e n d e r s t h e s e c r e t y o u a r e w r i t i n g a b o u t i m p o s s i b l e t o u n d e r s t a n d ) p u r p o s e l y l e f t o f f . < / P > < P > F o r e x a m p l e : < / P > < P > L e t ' s s a y y o u a r e w r i t i n g a n a d f o r a b o o k a b o u t h o w t o t r a i n d o g s . < / P > < P > A n d l e t ' s s a y y o u w a n t e d t o m a k e a b u l l e t p o i n t o u t o f a f a c t i n t h e b o o k t h a t s a y s y o u c a n c a l m d o w n h y p e r d o g s b y p l a y i n g c l a s s i c a l m u s i c . < / P > < P > I n t h i s c a s e , y o u c a n s a y : < / P > < P > < B L O C K Q U O T E > < U L > < L I > < B > T h e o n e k i n d o f m u s i c t h a t l l c a l m y o u r d o g d o w n a n d h e l p h i m g o t o s l e e p a t n i g h t . . . n o m a t t e r h o w s t r u n g - o u t , h y p e r o r s c a r e d h e i s . < / B > < / L I > < / U L > < / B L O C K Q U O T E > < P > < / P > < P > S e e w h a t I m e a n ? < / P > < P > Y o u a r e g i v i n g a w a y t h e f a c t t h a t m u s i c c a n b e u s e d t o c a l m a d o g d o w n . B u t n o t t h e e x a c t < U > k i n d < / U > o f m u s i c . I n o r d e r t o l e a r n t h a t , t h e y h a v e t o b u y t h e b o o k . < / P > < P > A n y w a y , t r y d o i n g t h i s w i t h y o u r b u l l e t p o i n t s n e x t t i m e y o u w r i t e a n a d . S e e i f y o u c a n ' t g i v e 9 0 % o f t h e s e c r e t a w a y w h i l e l e a v i n g o f f t h a t v i t a l 1 0 % s o m e o n e w o u l d n e e d i n o r d e r t o h a v e t h e f u l l s e c r e t . I ' m s u r e y o u w i l l f i n d i t j u s t a s u s e f u l a n d p r o f i t a b l e a s e c r e t a s I h a v e . < / P >
Author: Ben Settle
Author Bio:
Ben Settle
Ben Settle is a direct response copywriter and author of "The Copywriter's Cheat Sheet" -- which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. Although Ben only accepts a handful of clients each year, he freely and generously shares his experiences and ideas at his website and on his blog.
Art Gallery of Kumiko S. McKee
Kumiko McKee is a Japanese contemporary artist based in the USA. Paintings of meticulously rendered figures and intricate patterns, mixing Western and Japanese traditions.
Massachusetts Wedding DJ
Genesis Disc Jockey is your premier Disc Jockey
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in catering to your special event.
John Dahlsen
Environmental, recycled, assemblage art, abstract paintings, installation and public art.
Caribbean Art
Oil paintings and prints mainly of the people and places of the Caribbean.
The Magical World of Horses by Suzana Stojanovic an artist
Horse art by Suzana Stojanovic Suza an equine artist. Original oil on canvas and pastel paintings of horses, horse drawings. Horse portraits, landscape. Realism, photorealism, hyperrealism.
