Article Marketing 101: The Perfect Author Resource Box
< P > I f y o u w a n t t o r e a l l y m a k e y o u r a r t i c l e " S E L L " t h e n y o u ' v e g o t t o c r a f t t h e p e r f e c t R E S O U R C E B O X . T h i s i s t h e " a u t h o r b i o " t h a t i s b e l o w y o u r a r t i c l e b o d y a n d i t ' s a l s o k n o w n a s y o u r " S I G " ( s h o r t f o r S I G n a t u r e ) . < / P > < P > < B > H e r e a r e t h e e s s e n t i a l i t e m s t h a t s h o u l d b e i n y o u r R E S O U R C E B O X : < / B > < / P > < P > < U L > < L I > < B > Y o u r N a m e : < / B > Y o u ' d b e a m a z e d a t h o w m a n y f o l k s f o r g e t t o i n c l u d e t h e i r n a m e i n t h e R E S O U R C E B O X . Y o u r n a m e a n d o p t i o n a l t i t l e s h o u l d b e t h e f i r s t t h i n g i n y o u r r e s o u r c e b o x . < B R > < B R > < L I > < B > Y o u r W e b s i t e A d d r e s s : < / B > i n v a l i d U R L f o r m . E x a m p l e : h t t p : / / Y o u r - C o m p a n y - N a m e . c o m / < B R > < B R > < L I > < B > Y o u r E l e v a t o r P i t c h : < / B > T h i s i s 1 t o 3 s e n t e n c e s t h a t e n c a p s u l a t e s t h e e s s e n c e o f w h a t m a k e s y o u a n d y o u r o f f e r i n g u n i q u e . A l s o k n o w n a s y o u r U S P ( U n i q u e S e l l i n g P r o p o s i t i o n ) . < B R > < B R > < L I > < B > Y o u r C a l l T o A c t i o n : < / B > Y o u ' v e g o t t h e m w a r m e d u p a n d n o w i t ' s t i m e t o l e a d t h e m t o B U Y f r o m y o u o r v i s i t y o u r w e b s i t e . T h i s i s w h e r e y o u " A s k F o r T h e S a l e . " B e s t t o o n l y g i v e ( 1 ) s p e c i f i c c a l l t o a c t i o n . < / L I > < / U L > < P > < / P > < P > < B > H e r e a r e s o m e < I > o p t i o n a l < / I > i t e m s y o u c o u l d i n c l u d e i n y o u r R E S O U R C E B O X : < / B > < / P > < P > < U L > < L I > < B > Y o u r E z i n e S u b s c r i p t i o n A d d r e s s : < / B > W h i l e g e t t i n g y o u r i n t e r e s t e d v i s i t o r t o s u r f y o u r w e b s i t e i s n i c e , c a p t u r i n g t h e i r e m a i l a d d r e s s c a n h e l p y o u b e g i n t h e c o n f i d e n c e / t r u s t p r o c e s s . I f y o u ' r e g o i n g t o d o t h i s s t r a t e g y , i n c l u d e a U R L f o r y o u r e z i n e s u b s c r i p t i o n a d d r e s s a n d d o n o t u s e a n e m a i l a d d r e s s f o r t h e " j o i n " a d d r e s s . < B R > < B R > < L I > < B > Y o u r C o n t a c t I n f o r m a t i o n : < / B > S u c h a s y o u r b u s i n e s s p h o n e n u m b e r o r h o w t o r e a c h y o u f o r i n t e r v i e w s o r y o u r p r e s s / m e d i a k i t . K e e p i n m i n d t h a t a r t i c l e m a r k e t i n g i s a t i m e l e s s s t r a t e g y a n d y o u m a y n o t h a v e a n e a s y a b i l i t y t o r e t r a c t w h a t y o u p u t i n y o u r a r t i c l e o n c e i t h i t s m a j o r d i s t r i b u t i o n . < B R > < B R > < L I > < B > A F r e e R e p o r t : < / B > T h i s c o u l d a l s o b e p a r t o f y o u r c a l l t o a c t i o n o r y o u r f r e e b o n u s r e p o r t t h a t f u r t h e r e n h a n c e s y o u r c r e d i b i l i t y a s t h e e x p e r t o n t h e t o p i c o f y o u r a r t i c l e . < B R > < B R > < L I > < B > Y o u r e m a i l a u t o r e s p o n d e r : < / B > I ' m n o t a b i g f a n o f t h i s s t r a t e g y d u e t o t h e f a c t t h a t s p a m m e r s w i l l t e x t - e x t r a c t y o u r a u t o r e s p o n d e r a d d r e s s a n d a d d i t t o t h e i r s p a m l i s t . P e r h a p s t h i s s t r a t e g y w a s b e s t f o r t h e 1 9 9 0 ' s a n d h a s n o w r u n i t s c o u r s e . < B R > < B R > < L I > < B > A n a n c h o r U R L t h a t i s r e l a t e d t o o n e k e y w o r d o r k e y w o r d p h r a s e t h a t y o u w a n t t o b u i l d S E O s t r e n g t h f o r . < / B > E x a m p l e : i f I w a n t e d t o b u i l d s e a r c h e n g i n e r e l e v a n c e / s t r e n g t h f o r t h e t e r m " < A h r e f = " h t t p : / / e z i n e a r t i c l e s . c o m / ? e x p e r t = C h r i s t o p h e r _ K n i g h t " t a r g e t = _ n e w > A r t i c l e M a r k e t i n g < / A > , " I ' d l i n k u p t h a t t e r m i n m y r e s o u r c e b o x t o m y w e b s i t e . T h i s i s a n i n t e r m e d i a t e t o a d v a n c e d l e v e l s t r a t e g y a n d s h o u l d n o t b e a b u s e d b y o v e r - d o i n g i t . K e e p i t s i m p l e . < / L I > < / U L > < P > < / P > < P > < B > W h a t N O T t o i n c l u d e i n y o u r R E S O U R C E B O X : < / B > < / P > < P > < U L > < L I > A l i s t i n g o f e v e r y w e b s i t e y o u o w n . T h e r e i s n o f a s t e r w a y t o d i l u t e y o u r c r e d i b i l i t y t h a n b y p o s t i n g a h a l f d o z e n i r r e l e v a n t U R L s t h a t h a v e n o t h i n g t o d o w i t h e a c h o t h e r . B e s t t o o n l y p o s t O N E U R L t h a t i s r e l a t e d t o t h e t o p i c o f y o u r a r t i c l e . < B R > < B R > < L I > A l i s t i n g o f e v e r y a c c o m p l i s h m e n t y o u ' v e a c h i e v e d t o d a t e . N o o n e c a r e s . K e e p y o u r r e s o u r c e b o x b r i e f a n d t o t h e p o i n t . Y e s , y o u r r e s o u r c e b o x s h o u l d b e b e n e f i t o r i e n t e d s o t h a t t h e r e a d e r f i n d s v a l u e i n r e a d i n g i t r a t h e r t h a n y o u r e g o b e i n g j u s t i f i e d . < B R > < B R > < L I > A d v e r t i s e m e n t s o r p i t c h e s f o r p r o d u c t s t h a t a r e n o t r e l e v a n t t o t h e t o p i c o f y o u r a r t i c l e . < B R > < B R > < L I > K e e p t h e s i z e o f y o u r r e s o u r c e b o x s o t h a t i t ' s n o l a r g e r t h a n 2 0 % o f y o u r t o t a l a r t i c l e s i z e . T o o o f t e n I s e e r e s o u r c e b o x e s t h a t a r e 5 0 % o f t h e s i z e o f t h e t o t a l a r t i c l e a n d t h i s i s a b u s i v e . < / L I > < / U L > < P > < / P > < P > < B > Y o u r P e r f e c t R e s o u r c e B o x C o n c l u s i o n : < / B > < / P > < P > T h e B O D Y o f y o u r a r t i c l e i s w h e r e y o u " G I V E " a n d t h e R E S O U R C E B O X i s w h e r e y o u g e t t o " T A K E " f o r y o u r a r t i c l e m a r k e t i n g g i f t o f i n f o r m a t i o n . T h e r e s o u r c e b o x i s t h e " c u r r e n c y o f p a y m e n t " y o u r e c e i v e f o r g i v i n g a w a y y o u r a r t i c l e . B e s u r e t o i n c l u d e y o u r n a m e , w e b s i t e a d d r e s s , y o u r u n i q u e s e l l i n g p r o p o s i t i o n a s b r i e f l y a s p o s s i b l e a n d a s i m p l e c a l l t o a c t i o n . < / P >
Author: Christopher Knight
Author Bio:
Christopher Knight
Christopher M. Knight is an entrepreneur, author and business builder. He specializes in helping email newsletter publishers and article authors to build their businesses.
Krystal Allen
Krystal Allen specializes in watercolor and oil realistic landscapes of the Northern California coastal region.
Jason Scarpace, Fish Artist
Original and creative fish paintings, abstract art, and other fine art created by Jason Scarpace.Specializing in colorful, abstract fish art triptychs.
Raymond Benson
Raymond Benson has been an author, composer, computer game designer, and stage director for over twenty-five years. He is also the fourth official author of the James Bond 007 novels.
Wendy Barrie-Wilson
I was going along just fine, solemnly chaperoning the dead into their graves and pretty much otherwise minding my own business when the woman calling herself Carolyn James stuck her halfway pretty face into my life and scattered all hell to the wind.
Diana Deverrell
Diana Deverrell International Crime Suspense Mystery.
