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< P > W a n t t o b u i l d y o u r b u s i n e s s f a s t n o w ? A n d , o n a s h o e s t r i n g b u d g e t ? < / P > < P > W h e t h e r y o u a r e a s o l o i s t o r a m a j o r p u b l i c l y l i s t e d c o r p o r a t i o n , w r i t i n g a r t i c l e s i s s t i l l o n e o f t h e b e s t f o r m s o f l o w c o s t , h i g h i m p a c t m a r k e t i n g a r o u n d . < / P > < P > I f y o u ' r e a r e g u l a r r e a d e r o f m y a r t i c l e s , t h e n y o u ' l l k n o w h o w I t u r n e d a n a r t i c l e i n t o a m e d i a r e l e a s e t h a t g e n e r a t e d n a t i o n a l p r i n t a n d r a d i o e x p o s u r e f o r m e . < / P > < P > I t w a s a b o u t t h e M c E d d i e " E v e r y w h e r e " P e r s o n a l B r a n d a n d I e v e n h a d p e o p l e r i n g i n g m e w a n t i n g t o c o n t a c t E d d i e a n d p e o p l e e m a i l i n g m e w i t h c o m m e n t s a b o u t t h e f i r s t F o o t y S h o w T V p r o g r a m w i t h o u t E d d i e M c G u i r e a s h o s t . < / P > < P > F o r t h o s e o v e r s e a s o r w h o h a v e j u s t p i c k e d u p t h i s a r t i c l e f o r t h e f i r s t t i m e , E d d i e M c G u i r e i s t h e A u s t r a l i a n h o s t o f W h o W a n t s T o B e A M i l l i o n a i r e w h o h a s j u s t g i v e n u p h i s o n a i r r o l e t o b e c o m e C E O o f C h a n n e l 9 , A u s t r a l i a ' s n u m b e r o n e n a t i o n a l T V n e t w o r k . < / P > < P > I f y o u m i s s e d i t a l l , j u s t e n t e r t h e w o r d s " E d d i e M c G u i r e T h o m a s M u r r e l l " i n t o G o o g l e a n d t r y , a n d o u t o f t h e 5 1 , 0 0 0 l i s t i n g s y o u w i l l s e e h o w m y o r i g i n a l a r t i c l e a n d m e d i a r e l e a s e d o m i n a t e . < / P > < P > I m p o r t a n t l y , m y a r t i c l e s o r n a m e d o m i n a t e s e i g h t o u t o f t h e f i r s t 1 0 r a n k i n g s o n G o o g l e . < / P > < P > G o o n , h a v e a g o n o w . J u s t g o t o G o o g l e h e r e a n d t r y . < / P > < P > S o w h a t ? W e l l , t h e k e y i s t o b u i l d r e l a t i o n s h i p s w i t h y o u r l e a d s , p r o s p e c t s , c u s t o m e r s , c l i e n t s a n d a d v o c a t e s . < / P > < P > A s m y w i s e m e n t o r G i h a n P e r e r a s a y s " p e o p l e b u y f r o m p e o p l e t h e y t r u s t " . < / P > < P > H e s a y s y o u n e e d t o t u r n s t r a n g e r s i n t o n e i g h b o u r s a n d n e i g h b o u r s i n t o f r i e n d s a n d f r i e n d s a r e t h e e a s i e s t p e o p l e t o m a r k e t t o . < / P > < P > S o h o w d o y o u d o t h i s , e s p e c i a l l y i n a c o m p e t i t i v e , c r o w d e d a n d c l u t t e r e d m a r k e t p l a c e ? < / P > < P > A w e l l w r i t t e n , w e l l t a r g e t t e d a r t i c l e h e l p s y o u s t a n d o u t f r o m t h e c r o w d . < / P > < P > I t b u i l d s e x p e r t p o w e r w h i c h c r e a t e s r e p u t a t i o n c a p i t a l . < / P > < P > M y a r t i c l e s , l i k e t h i s h e l p s d o t h a t . < / P > < P > S o I t u r n e d a m e d i a r e l e a s e , w h i c h o r i g i n a l l y c a m e f r o m a n a r t i c l e , b a c k i n t o a n a r t i c l e . < / P > < P > T h i s i s t r u e l e v e r a g e o f e x p e r t p o w e r . < / P > < P > B u t I g a v e t h e n e w s p a p e r a r t i c l e a f e w p o w e r f u l t w e a k s . < / P > < P > F i r s t , I r e - r e a d i t a n d a d d e d m o r e d e p t h o f c o n t e n t . T h i s m a d e i t f r e s h e r a n d m o r e i m p a c t f u l . < / P > < P > T h e n I a s k e d , h o w c a n I t u r n t h i s i n t o a m e a s u r a b l e m a r k e t i n g a c t i v i t y t h a t h a s t h e p o t e n t i a l t o i n c r e a s e s a l e s ? < / P > < P > T h e m e d i a w i l l n e v e r r u n a s t o r y f r o m a n e w s r e l e a s e a b o u t a f r e e o r e v e n n e w e B o o k - n o m a t t e r h o w w e l l w r i t t e n o r c o n t r o v e r s i a l . I t d o e s n ' t h a v e t h e c r e d i b i l i t y o r n e w s v a l u e o f a h a r d c o p y b o o k b y a r e c o g n i s e d i n t e r n a t i o n a l p u b l i s h e r . < / P > < P > B u t a n a u t h o r e d a r t i c l e d o e s p r o v i d e a p l a t f o r m t o p r o m o t e y o u r f r e e e B o o k . T h i s i n t u r n p r o v i d e s a n i n c e n t i v e f o r r e a d e r s o f t h e n e w s p a p e r a r t i c l e t o g i v e p e r m i s s i o n f o r y o u t o m a r k e t t o t h e m . < / P > < P > S o h e r e ' s t h e k i c k e r . B e c a u s e I h a d a g o o d r e l a t i o n s h i p w i t h t h e n e w s p a p e r e d i t o r , h e w a n t e d m y m e d i a r e l e a s e , n o t a s a s t o r y , b u t a s a n a u t h o r e d a r t i c l e . < / P > < P > T h i s g a v e m e p e r m i s s i o n a t t h e e n d o f t h e a r t i c l e t o a d d v a l u e t o r e a d e r s b y p o i n t i n g t h e m t o m y w e b s i t e a n d a l l o w i n g t h e m t o d o w n l o a d m y f r e e e B o o k . < / P > < P > A n d , t h i s b u i l d s m y e x p e r t p o w e r a n d r e p u t a t i o n c a p i t a l w i t h c o m p l e t e s t r a n g e r s . < / P > < P > P l u s I g o t t h e b o n u s o f a w e l l l a i d o u t a r t i c l e w i t h a g r e a t g r a p h i c t h a t a d d e d e n o r m o u s v a l u e t o m y o r i g i n a l w o r d s . < / P > < P > Y o u c a n s e e t h e f i n a l n e w s p a p e r p u b l i s h e d a r t i c l e B r a n d m a r k s o u t l e a d e r h e r e b e c a u s e I g o t p e r m i s s i o n f r o m t h e n e w s p a p e r e d i t o r ( t h a n k y o u W e s t e r n S u b u r b s W e e k l y ) t o p u t a P D F v e r s i o n o n m y w e b s i t e . < / P > < P > T h i s l e v e r a g e s e v e n f u r t h e r t h e v a l u e o f t h e o r i g i n a l a r t i c l e . < / P > < P > B u t w h e n t h e a r t i c l e w a s p u b l i s h e d i n t h e n e w s p a p e r i t w a s r e a d b y m o r e t h a n 5 2 , 5 0 0 p e o p l e . < / P > < P > F a r m o r e p r o s p e c t s t h a n I c o u l d r e a c h i n a s p e e c h , d i r e c t m a i l o u t o r e v e n t h r o u g h t h i s a r t i c l e y o u a r e r e a d i n g n o w . < / P > < P > S o t r a d i t i o n a l m e d i a s t i l l h a v e g r e a t e r r e a c h a n d i m p a c t t h a n e m e r g i n g m e d i a l i k e b l o g s . P l u s i t i s t a n g i b l e , p r o v i d i n g a l a s t i n g r e c o r d . P e o p l e s t i l l l i k e t o f e e l i n k b e t w e e n t h e i r f i n g e r s a n d n o t j u s t e l e c t r o n s o n t h e i r e y e b a l l s ! < / P > < P > S o h e r e a r e f i v e a m a z i n g w a y s t o g r o w y o u r b u s i n e s s t h r o u g h a r t i c l e s . < / P > < P > 1 . C h o o s e A N e w s w o r t h y T o p i c . < / P > < P > T h e E d d i e M c G u i r e m o v e , a t l e a s t i n A u s t r a l i a , w a s b i g n e w s a n d s p e c u l a t e d u p o n f o r m o n t h s a n d m o n t h s p r i o r t o t h e o f f i c i a l a n n o u n c e m e n t . < / P > < P > 2 . M a k e S u r e T h i s T o p i c M a t c h e s Y o u r A r e a O f E x p e r t i s e . < / P > < P > M y a r e a o f r e c o g n i s e d a u t h o r i t y s t a t u s i s b r a n d i n g a t a c o r p o r a t e , i n t e r n a l a n d p e r s o n a l l e v e l . A n d , I ' v e h a d m o r e t h a n 2 0 y e a r s e x p e r i e n c e w o r k i n g i n t h e m e d i a . < / P > < P > P l u s , m y m e d i a e x p e r i e n c e c o v e r s p e r i o d s a s b o t h a n o n a i r p e r s o n a l i t y a n d a s a S e n i o r E x e c u t i v e i n a l e a d e r s h i p r o l e . < / P > < P > E d d i e ' s m a k i n g t h a t m o v e n o w . I m a d e t h a t m o v e f r o m o n a i r b r o a d c a s t e r t o m a n a g e r w h e n I w a s 2 8 y e a r s o l d w i t h t h e A u s t r a l i a n B r o a d c a s t i n g C o r p o r a t i o n . < / P > < P > S o t h a t b a c k g r o u n d g i v e s m e a l o t o f e x p e r t p o w e r a n d c r e d i b i l i t y b e c a u s e I ' v e b e e n t h e r e a n d d o n e t h a t . < / P > < P > ( B y t h e w a y E d d i e i f y o u ' r e r e a d i n g t h i s a n d w a n t h e l p , m y n u m b e r i s + 6 1 8 9 3 8 8 6 8 8 8 ) . < / P > < P > 3 . I d e n t i f y A P r o b l e m . < / P > < P > M o s t p e o p l e h a v e a s p i r a t i o n s t o b e l i k e E d d i e M c G u i r e , w h e t h e r t h a t i s t o b e m o r e a t t r a c t i v e , t o b e m o r e i n f l u e n t i a l o r t o h a v e m o r e m o n e y . < / P > < P > T h a t i s a u n i v e r s a l c h a l l e n g e a c r o s s a l l d e m o g r a p h i c s a n d a p p l i e s t o a l l a r e a s o f y o u r c a r e e r , b u s i n e s s o r l i f e . < / P > < P > 4 . T h e C o n t e n t O f T h e A r t i c l e S o l v e s A P r o b l e m . < / P > < P > P r o v i d e a s o l u t i o n t o p e o p l e ' s p r o b l e m s a n d t h e n y o u h a v e a s u s t a i n a b l e b u s i n e s s , c a r e e r o r l i f e . < / P > < P > 5 . H a v e A S t r o n g C a l l T o A c t i o n . < / P > < P > M a k e s u r e r e a d e r s t a k e a c t i o n a f t e r r e a d i n g y o u r a r t i c l e . < / P >
Author: Thomas Murrell
Author Bio:
Thomas Murrell
Thomas Murrell is an International Business Speaker and Managing Director of 8M Media and Communications, an integrated media, marketing and management consulting company.
Described by BRW Magazine as "committed to using creativity as a competitive edge", he is recognised as an expert on how to be media and marketing savvy.
His Integrity Marketing, Brand Building and Winning the Media Game topics are full of real life experiences and practical advice.
In a former life he was a TV and radio personality, executive producer and senior media executive … describing his 12 years at the Australian Broadcasting Corporation as an "apprenticeship".
The author of Media Fundamentals, How to Turn Your Big Marketing Idea into a Competitive Advantage and Web Marketing Essentials, he has just released his signature Media & Marketing Masterclass™ series on six interactive CD-ROMs.
He uses metaphors from his experience as a National Junior Hammer Throw Champion to demonstrate the “power of positive spin” and a Vincent Fairfax Fellowship helps put this within the context of ethical leadership.
Media Motivators is his regular electronic magazine read by 7,000 marketing and PR professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com/
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