< P > S e l f p u b l i s h i n g c a n a c t u a l l y c o s t y o u l i t t l e o r n o t h i n g ! I n f a c t , i f y o u r e p a y i n g t o s e l f - p u b l i s h y o u r b o o k , y o u r e m i s s i n g o u t o n a n i n c r e d i b l y v a l u a b l e r e s o u r c e t o m a k e y o u r b o o k a w i n n e r . < B R > < / P > < P > E v e r h e a r d o f p r o d u c t p l a c e m e n t i n m o v i e s ? T h e s t a r w a l k s i n t o t h e k i t c h e n , o p e n s t h e r e f r i g e r a t o r a n d p u l l s o u t a c a n o f c o k e . T h e c o n c e p t h a d i t s e a r l y b e g i n n i n g s w h e n E . T . w a s l u r e d f r o m h i s h i d i n g p l a c e w i t h R e e c e s P i e c e s . A n d i t r e a c h e d i t s z e n i t h i n t h e m o v i e C a s t a w a y ( t h e w h o l e f i l m c o u l d h a v e b e e n s e e n a s a s u b t l e i n f o m e r c i a l f o r F e d E x ) . C o r p o r a t i o n s p a y m o n e y f o r t h a t s o r t o f s t u f f . A n d y o u c a n u n d e r s t a n d w h y . I t s t h e e q u i v a l e n t o f a n e n d o r s e m e n t o f t h e p r o d u c t b y t h e s t a r o r t h e m o v i e i t s e l f . < B R > < / P > < P > H o w c a n y o u d o t h a t w i t h y o u r s e l f - p u b l i s h e d b o o k ? I t s n o t d i f f i c u l t . I k n o w o n e a u t h o r w h o w r o t e a b o o k o n b u s i n e s s e t i q u e t t e a n d m e n t i o n e d s e v e r a l s p e c i f i c b u s i n e s s m a c h i n e s . B e f o r e s h e s e l f p u b l i s h e d t h e b o o k , s h e w e n t t o t h e m a n u f a c t u r e r , l e t t h e d i r e c t o r o f m a r k e t i n g k n o w a b o u t t h e p r o d u c t p l a c e m e n t a n d a s k e d i f t h e y d l i k e t o s p o n s o r t h e p u b l i c a t i o n o f t h e b o o k . T h e y d i d . < B R > < / P > < P > A n o t h e r a u t h o r w r o t e a r o m a n c e t h a t t o o k p l a c e o n a w o n d e r f u l C a r i b b e a n i s l a n d n a t i o n . S h e s e n t t h e m a n u s c r i p t t o t h e d i r e c t o r o f t o u r i s m a n d a s k e d i f t h e y d l i k e t o e i t h e r s p o n s o r t h e p u b l i c a t i o n o f t h e b o o k , o r b u y 3 , 0 0 0 c o p i e s f o r $ 1 0 , 0 0 0 . T h e y c h o s e t h e l a t e r , b u t $ 1 0 , 0 0 0 u n d e r w r o t e t h e e n t i r e p r e s s r u n o f 6 , 0 0 0 c o p i e s . T h e a u t h o r g o t 3 , 0 0 0 c o p i e s o f h e r b o o k f o r f r e e ! < B R > < / P > < P > I n e a c h c a s e , t h e a u t h o r a s k e d t h e s p o n s o r o r b u y e r f o r o n l y o n e c o n d i t i o n . T h e s e l f - p u b l i s h e d b o o k s t h e y r e c e i v e d f o r t h e i r f i n a n c i a l i n v o l v e m e n t c o u l d o n l y b e e i t h e r g i v e n a w a y f r e e , o r s o l d f o r t h e f u l l c o v e r p r i c e . T h a t w a y , t h e a u t h o r w a s n e v e r u n d e r c u t o n p r i c e . < B R > < / P > < P > W o u l d m a j o r c o m p a n i e s , g o v e r n m e n t a g e n c i e s a n d o t h e r l a r g e e n t i t i e s r e a l l y w a n t t o b e i n v o l v e d w i t h y o u r s e l f - p u b l i s h e d b o o k ? H e y , i f y o u t a k e a l o o k a t t h e c o s t o f a d v e r t i s i n g , t h e c o s t o f s e l f - p u b l i s h i n g a b o o k i s c h e a p ! $ 2 0 , 0 0 0 f o r a s i n g l e p a g e i n a n a t i o n a l m a g a z i n e . A n d t h e n y o u c o m e a l o n g a n d g i v e t h e m a p r o m o t i o n a l t o o l t h a t h a s t h e l e g i t i m a c y a n d t h e i n t e g r i t y o f a p u b l i s h e d b o o k , a t a p r i c e t h a t s a l m o s t i n s i g n i f i c a n t w h e n c o m p a r e d t o t h e i r t o t a l a n n u a l b u d g e t . < / P > < P > T h e s e s t e p s w i l l m a k e i t e a s y f o r y o u . M a k e s u r e y o u r b o o k i s c o m p l e t e , b u t i n m a n u s c r i p t f o r m . < B R > < / P > < P > M a k e a l i s t o f 2 0 c o m p a n i e s t h a t c o u l d b e n e f i t f r o m t h e t o p i c , d i r e c t i o n , s e t t i n g , e n t e r t a i n m e n t v a l u e , o r i n f o r m a t i o n y o u r b o o k h a s . < B R > M a k e o n e c o p y o f y o u r m a n u s c r i p t a n d i n s e r t s p e c i f i c p r o d u c t p l a c e m e n t t h r o u g h o u t t h e b o o k . B y p r o d u c t p l a c e m e n t , I m e a n s p e c i f i c p r o d u c t s , o r s p e c i f i c s t r a t e g i e s t h a t s o m e c o m p a n i e s u s e , o r l o c a t i o n s , o r w h a t e v e r y o u t h i n k p u t s t h e i d e a o f t h e p r o d u c t b e f o r e t h e r e a d e r . < / P >
Author: Steve Manning
Author Bio:
Steve Manning is a well-known scripter. Steve likes to create articles about this industry.
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