< P > W h e n y o u s c a n t h e m o r n i n g p a p e r , h o w d o y o u d e c i d e w h i c h a r t i c l e s t o r e a d a n d w h i c h t o i g n o r e ? I b e t i t ' s t h e h e a d l i n e s . A g r e a t h e a d l i n e h o o k s y o u i n a n d k e e p s y o u r e a d i n g . A h o - h u m h e a d l i n e w i l l , a t b e s t , g e t a p o l i t e " s o w h a t ? " < / P > < P > I t ' s t h e s a m e w i t h t h e h e a d l i n e i n y o u r s a l e s o r m a r k e t i n g p i e c e . I t h a s t o p r o m i s e y o u r r e a d e r s o m e t h i n g s h e n e e d s o r w a n t s , a n d c r e a t e s u c h e x c i t e m e n t a n d c u r i o s i t y i n h e r t h a t s h e j u s t c a n ' t a v o i d r e a d i n g o n . I t d o e s n ' t m a t t e r h o w p u n c h y o r g r a b b y t h e r e s t o f y o u r c o p y i s , i f y o u r h e a d l i n e d o e s n ' t g e t h e r a t t e n t i o n q u i c k l y ( w i t h i n 3 s e c o n d s ) s h e ' s g o n e , m a y b e f o r e v e r . < / P > < P > H e r e a r e a f e w i d e a s t o h e l p y o u c r a f t a t t e n t i o n - g e t t i n g h e a d l i n e s : < / P > < P > 1 . B u i l d y o u r h e a d l i n e a r o u n d y o u r b i g g e s t b e n e f i t . S h o w h o w y o u r p r o d u c t o r s e r v i c e c a n s o l v e a p r o b l e m f o r t h e r e a d e r . < / P > < P > 2 . C r e a t e a m y s t e r y w i t h t h e h e a d l i n e s o t h a t y o u a r o u s e c u r i o s i t y a n d m a k e t h e r e a d e r w a n t t o r e a d o n t o f i n d t h e s o l u t i o n . < / P > < P > 3 . U s e f i g u r e s o r s t a t i s t i c s . O d d n u m b e r s w o r k b e t t e r t h a n e v e n . < / P > < P > 4 . P e r c e n t a g e s a r e a l s o g o o d . < / P > < P > 5 . R e p h r a s e a w e l l - k n o w n s a y i n g o r q u o t e . < / P > < P > 6 . A s k a q u e s t i o n t h e a n s w e r t o w h i c h p o i n t s t o , g u e s s w h a t ? Y o u r p r o d u c t o r s e r v i c e . < / P > < P > T h e f o r m a t y o u u s e d e p e n d s o n y o u r p r o d u c t o r s e r v i c e a n d t h e t a r g e t m a r k e t y o u ' r e w r i t i n g f o r . T h i n k a b o u t w h i c h a p p r o a c h i s m o s t l i k e l y t o a p p e a l t o t h e m . < / P > < P > A n i d e a I p i c k e d u p f r o m m a s t e r c o p y w r i t e r L o r r i e M o r g a n - F e r r e r o i s t o s e t a t i m e r f o r 2 0 m i n u t e s a n d b r a i n s t o r m o n p a p e r a s m a n y d i f f e r e n t h e a d l i n e s a s y o u c a n . D o n ' t s t o p t o e d i t o r e v a l u a t e . U s e t h e f o r m a t s u g g e s t i o n s a b o v e t o l i g h t y o u r c r e a t i v e s p a r k . G o a l l o u t . D u m p a l l y o u r i d e a s o n t h e p a g e , n o m a t t e r h o w w a c k y t h e y m a y s e e m . W h e n t h e t i m e r g o e s o f f a t 2 0 m i n u t e s , s t o p . G o b a c k a n d r e v i e w t h e m . D i s c a r d t h e o n e s t h a t a r e i r r e l e v a n t . T h e n t a k e y o u r t i m e t o p l a y a r o u n d w i t h t h e r e s t , t w e a k i n g a n d c o m b i n i n g u n t i l y o u c o m e u p w i t h o n e t h a t s t o p s y o u i n y o u r t r a c k s . < / P > < P > T o s e e e x c e l l e n t e x a m p l e s o f g o o d h e a d l i n e s t h a t p u l l y o u i n , y o u n e e d l o o k n o f u r t h e r t h a n t h e p a p e r s a n d m a g a z i n e s a t t h e s u p e r m a r k e t c h e c k o u t c o u n t e r . P r e v e n t i o n m a g a z i n e i s p a r t i c u l a r l y g o o d , a s i s R e a d e r ' s D i g e s t . A n d t h e N a t i o n a l E n q u i r e r , w h e t h e r y o u l i k e i t o r n o t , c e r t a i n l y h a s a w a y o f c o m i n g u p w i t h h e a d l i n e s t h a t g e t y o u r a t t e n t i o n . < / P > < P > H a p p y h e a d l i n e h u n t i n g ! < / P >
Author: Maggie Dennison
Author Bio:
Maggie Dennison
Maggie Dennison is a Marketing Consultant and Writer. She is the author of "11 Steps To Marketing Materials That Get You Clients NOW!" Maggie holds a Master's Degree in Applied Psychology, and is fascinated with what triggers people to do the things they do. And that's exactly what marketing materials are all about. Pick up a free report "11 Hot Keys to Website Content That Works" at her website.
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